Lux Express received the Audience Favorite title in the Business Category at the Password conference

Yesterday, at the Password conference, the Marketing Act of the Year, Marketing Team of the Year, and Audience Favorite were announced.

In both the business and public sector categories, the top three teams made it to the finals and presented their marketing campaigns in front of a live audience of several hundred people.

Business category finalists:

  • Lux Express – How we drove into the hearts of young people with Lux Express (Kuidas me Lux Expressiga noorte südametesse sõitsime?)

  • Maxima Estonia – …because we shop at Maxima! (... sest me käime Maximas!)

  • Tele2 Estonia – Goodbye, screens! (Head aega ekraanid!)

Public sector category finalists:

  • Ministry of Defence – Will to defend (Kaitsetahe)

  • Tartu 2024 Foundation – Marketing of the European Capital of Culture Tartu 2024 program (Euroopa kultuuripealinn Tartu 2024 programmi turundus)

  • University of Tartu Hospital Children’s Fund – Let them suffocate? (Las lämbub?)

Lux Express's TikTok campaign “How we drove into the hearts of young people with Lux Express” won over the audience and received the Audience Favorite title in the business category.

In the photo: (from left) Exela Media’s Creative Director Richard Kaarna and CEO Karl Niio presenting Lux Express’s marketing campaign.

The overall winner in the business category this time was Maxima Estonia, with their campaign “…because we shop at Maxima!”

Once again, we were reassured that we are the strongest in the category that matters most to us — Lux Express is in the people’s hearts!